Want to promote your brand or product with Google Adwords? Then, you should know about Adwords keyword match types.
We all know Google is a search engine giant, and this giant also provides a big ad network, which is known as Google Adwords.
Well, I don’t think I should tell you about how profitable it can be for your business if you know in detail about it.
Google Adwords works on a search query basis, and this query takes some specific targeted keywords.
Suppose you want to promote health, fitness, and weight loss product, so in that case, you have to put your targeted keywords for your targeted audience; otherwise, it will exhaust your fund, and you will not get into the return.
So putting targeted and buyer keywords are essential.
In this keywords section, we can filter out keywords accordingly.
For example, some users type wrong keywords on their search query, but we want to show them our product or brand to them on that wrong keyword.
These types of options can be beneficial and helpful for our businesses.
Google Adwords keyword match types are beneficial, and it performs a vital role when you run your campaign.
Now let us know step by step all types of Adwords keyword match types
Generally, every Adwords keyword match type has different symbols to show their availability.
Broad Match Type
In these keyword match types we do not use any symbols because, as it’s name Broad Match which means it’s scope is high and vast.
In the Broad Match types of keyword, it includes synonyms, misspelling, related variations, and other related searches.
For example, if your keyword is a Digital Marketing course and someone type buys the online course. So, in this case, there are chances to trigger your ad and show them.
Broad Match Modifier Type
In the Broad Match Modifier type of keyword, it includes modified terms, related variations in any orders.
In this keyword match type, we use a + symbol to show their availability.
For example, our keyword is Jeans store so we donate this keyword as +Jeans +store. It is the way to put your broad match modifier keyword.
Suppose our keyword is Jeans store and user query is the best Store for Jeans so, here is a chance to trigger your ad and show them.
Phrase Match Type
In the Phrase Match type of keyword, it includes an only phrase or closer variation of the phrase.
In this keyword type we use ” “ symbol to show their availability
For example, our keyword is the Jeans store so we will donate as a “Jeans store”.
Suppose we use the keyword Jeans store and user search as the best Jeans store near me so there will be chance to trigger our keyword.
It only matters that our keyword should be their query whatever they put front or back of our keyword.
Exact Match Type
In the Exact Match Type of keyword, it includes an exact terms of query or its closer variation.
In this keyword type, we use [ ] symbol to show their availability.
For example, our keyword is Jeans store so we will donate as [Jeans store].
Suppose we are using keyword Jeans store and the user query as Jeans store so there is a chance to trigger our keyword, but if the user applies any words front or back of our keywords, so our keyword will not be a trigger because it does not shows exact match.
Google Adwords can be beneficial for your business if you take it seriously, but before starting your first ad campaign, you should understand points very clearly because one wrong step can exhaust your budget.
So, if you are thinking of starting your campaign on Google Adwords, then you should do.
I hope you enjoyed the blog and understand the Adwords keyword match types properly.